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Why did Mrs. Bun Channimol decide to develop the Sastra Film App?

Why did Mrs. Bun Channimol decide to develop the Sastra Film App?

I used to think that when we produce films and sell them to foreign film apps, it is a way to help expand our films market. However, after doing self-reflection, I found that selling films off it isn’t the only way because the films that we sold are only small amount compared to other countries and the audiences still do not know where the movies are originated when they watched them. Some countries already have Apps to advertise their films. If we only focus on selling our films off to foreign film company, when will we have something belong to ourselves? I think why aren’t we produce and do marketing by ourselves? That is why I think I should develop an app owned by Cambodian.



Bun Chanimol with Sastra Film App
Bun Chanimol with Sastra Film App


I already kept in mind that it would be challenging to reach more audience or make profit out of it; but if we don’t start doing it, who will start? We might not have a something that belong to us forever. This is where I decided to establish Sastra Film App. I believe that the experiences of making hundreds of films from time to time, we will produce a good quality film. And this app will bring attention audiences both local to watch movies in the Khmer App that represents movies in Cambodia.


The reason that we do not bring foreign movies to display in the Sastra Film App is because those foreign films already have markets in their countries, and our films have not circulated and be known in the foreign market yet. So, we try to maintain a local identity. If we display more foreign movies into our app, people might use our App because it contains foreign TV shows.



Bun Chanimol at USA (Warner Bros Studio)
Bun Chanimol at USA (Warner Bros Studio)

Bun Chanimol with Sastra Film App
Bun Chanimol with Sastra Film App


If we put only Cambodian movies, it is the same as we declare that our audience download Sastra Film App to watch Cambodia movies only. Since we began our app until now, Sastra Film App has produced more than 400 titles that release on a regular basis. We reach a high number of app downloads and become Top1 in the country at the end of 2022, and during the initial release of our app, and we are always in the Top2 for half a year of download. So, we believe we will continue to gain support local people and gradually expand our Films market. Currently, Sastra Film App is available to download in about 160 countries. The payment service is only $5 per month. There are also variety of ways to pay from anywhere, such as online banking, ABA Bank, credit cards, debit cards (Visa Card, Master Card) Apple Pay, Google Pay, TrueMoney, Wing Bank and more.


Download Sastra Film App by click on this link: https://sastrafilmapp.page.link/watch-now





Opmerkingen


CEO and Founder of SASTRA FILM.

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